Question 1

What exactly does The Otter Group do?

Accepted Answer

We help companies grow with strategy-first marketing. That can mean positioning + messaging, creative direction, campaign planning, and execution across channels (digital, email, social, print, and more)—built around clear goals and measurable outcomes.

Question 2

What’s the process to start working together?

Accepted Answer

1. Quick intro call to understand the business, constraints, and goals.
2. A short audit (what’s working, what’s leaking, what’s missing).
3. A clear plan and scope (priorities, deliverables, timeline, metrics).
4. Execution with weekly check-ins and a monthly performance review.

Question 3

What kinds of businesses are you a fit for?

Accepted Answer

We’re a fit for companies that already have a real product/service and want marketing that’s structured, accountable, and built to scale not random “content” for the sake of it. If you’re looking for a partner who can set strategy, make clear decisions, and actually execute, we’ll work well together.

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